I ordered several M-223 rifle scopes from Cabela's on Black Friday as gifts for family members. The price was low but not out of order with other good deals one typically sees on Black Friday or Cyber Monday. There were in stock and the order was accepted and charged to my Cabela's card.
I received an e-mail the next day, as well as 2 others over the next few days reiterating the first, that the pricing was a mistake and they were cancelling my order.
While this may not meet the legal definition of a "bait and switch," in which a product is offered as a substitute at a higher return for the advertiser, it is certainly a switch. Considering the bad PR and loss of customers this "mistake" is going to cause, I would think Cabela's would be further ahead simply honoring the price and being a bit more careful in the future.
This kind of practice, especially during a time period where good deals are offered and expected, is simply bad practice and I will be shopping elsewhere whenever possible. I have also cancelled my Cabela's VISA card.
Reason of review: Pricing issue.